FATHERHOOD INVOLVEMENT
86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
These PSAs are reaching out to all fathers to inspire and support men in their commitment to responsible fatherhood. The PSAs communicate to fathers that their presence is essential to their children’s well-being. The tagline “Take time to be a dad today” is part of an ongoing effort to encourage dads to play an active role in their children’s lives. The campaign also serves as a resource for fathers by providing the information they need to become more involved with their kids.
Audiences are directed to visit http://www.fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources.
– See more at: http://www.adcouncil.org/Our-Campaigns/Family-Community/Fatherhood-Involvement#sthash.opx2nhty.dpuf
HUNGER PREVENTION
Hunger is a concern for millions of Americans, but many people don’t realize its disproportionate effect on children. The United States Department of Agriculture (USDA) recently announced that nearly 16 million children, or one in five children in America, face hunger.
The new Child Hunger PSAs highlight how food banks work collaboratively with their communities to bring surplus food to children and families in need, including working with farmers, grocery workers, food bank employees and volunteers. The new campaign, which includes television, radio, print, outdoor and digital PSAs, is an extension of the Hunger Prevention campaign, first launched in 2008.
Additionally, a supportive PSA effort promotes the Summer Food Service Program, a service administered by many Feeding America food banks across the country, which provides children who rely on subsidized meals during the school year with free and nutritious meals over the summer. The campaign draws attention to the fact that, “summer isn’t fun when you’re hungry” and encourages parents to visit feedingamerica.org/summermeals to find free meals for their children through their local Feeding America food bank.
The Hunger campaign has also teamed up with Sony Pictures Animation to create PSAs featuring characters from Cloudy with a Chance of Meatballs 2, inviting families to help solve hunger in their community.
– See more at: http://www.adcouncil.org/Our-Campaigns/Family-Community/Hunger-Prevention#sthash.Mc7Lbunm.dpuf
LEARNING AND ATTENTION ISSUES
“Understanding is everything”
In the U.S., one in five children struggles with a learning and/or attention issue. That’s 15 million kids ages three to 20, and many of their issues go undiagnosed. The adults in their lives often have a hard time understanding their issues due to misconceptions and a lack of information and resources. As a result, these children often face both academic and social challenges. However, with the right strategies and support, they can succeed in the classroom—and outside of it, too.
This campaign stems from the idea that parents can sense when their children are struggling but may not know why. Or what to do. By demonstrating the realities that children with learning and attention issues face daily, the campaign aims to increase the number of parents who are actively helping and seeking help for their kids. Parents are encouraged to visit Understood.org, a comprehensive, free online resource that empowers parents through personalized support, daily access to experts and specially designed tools to help the millions of children with learning and attention issues go from simply coping to truly thriving.
– See more at: http://www.adcouncil.org/Our-Campaigns/Education/Learning-Attention-Issues#sthash.FmVw1Wtl.dpuf
I think that these three different issues inspired me so much is that these issues are ones that face children a lot. I think that these issues are so important for creating action because in some form or another, all three of these issues affect or could affect all children in some form or another. By bringing awareness to people about these three issues, the public can have conversations with their own children and try to find ways to help out the children that may be in large part impacted by any one of these three issues.
fallongirl 
Great choices in messages to post as examples. I especially like the one with stay at home dads. I think more and more dads are staying at home and getting that message out to the community is a great idea. PSA have more impact then what some people may realize. Nice work.
I love the fact that you posted a message about fathers. They are many children who have fathers but not a dad, I can only imagine how different my life would have been without my dad. This PSA is really something that could have a lasting affect on the future of children.
Really enjoyed the choices you decided for your advocacy messages. Especially the one regarding father involvement. There are a lot of wonderful fathers out there but the media always focuses on the ones that are the “dead beat dads.” My father was very involved in my life and I believe all children need a father.
I love the Fatherhood Involvement message. When I saw this I had my husband read it, because his dad was not in his life growing up and he spend a lot of time with our son. He always say that he wants to be a better father than what he had.